February 13, 2024
MOHS Analytics, a company rapidly pivoting from the COVID-19 business that jumpstarted its growth and market presence, is diversifying into distribution.
In January, it completed the acquisition of Zenfro Corporation, a company that has a significant presence in the South Greater Manila Area (GMA) distributing food, beverage, and personal care products.
The acquisition expands the distribution footprint of MOHS Analytics. From its initial products in laboratory and home-based test kits for COVID-19 and other diseases, MOHS has diversified into other health and personal care products, like Arkana neurosciences, Swiss Image lines of skin care products, and is now into food and fast-moving consumer goods.
With MOHS as its owner, Zenfro is planning to expand to the whole Philippines. Zenfro now also has the muscle to engage new principals and is on track to signing new principals that will continue to add to the wide range of products it distributes.
Alongside the expansion are the improvements being done in operations as Zenfro is now in the process of implementing a new warehouse management system to cater to its increased distribution operations.
“Our acquisition of Zenfro unlocks synergies for both MOHS and Zenfro. Zenfro provides MOHS with a proven distribution channel for its rapidly expanding range of health and personal care products. MOHS provides Zenfro with financial resources and a broader range of products to distribute. These synergies provide strategic advantages that will be realized now and in the future,” MOHS Chairman and CEO Michael Hortaleza said.
“We welcome the acquisition of Zenfro by MOHS as together our joint operations will become more efficient. MOHS’ large distribution warehouse in Parañaque opens new possibilities for more efficient logistics and warehousing for Zenfro,” Zenfro Operations Manager and Director Clifton Ivor Poole said.
Moreover, Zenfro, by leveraging the know-how and expertise of MOHS in product innovation, will undertake the development of in-house brands for distribution.
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